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Thoughtful Thursdays – Speaking of sliced bread

“It’s the best thing since sliced bread.” We have all heard the phrase and many have probably used it. Otto Frederick Rohwedder invented the bread slicing machine and packaging machine around 1912 and introduced it commercially in 1928.

Today’s sales thought is about why sliced bread is the “best thing”.

Think about the tremendous value that sliced packed bread brought to the consumer.

What about the value to the commercial bakeries?

Benefits to other businesses.

We are always looking for the next “best thing” Pre-sliced packaged bread was a revolutionary advancement. The benefits and value it brought extended well beyond the consumer.

Think about how the value of your products and services can also benefit your customer’s customers and suppliers. Then communicate the message.

Good selling,

Have a question about sales? Contact Sakanashi and Associates Inc. and I will respond.

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