Thoughtful Thursdays – Speaking of sliced bread
“It’s the best thing since sliced bread.” We have all heard the phrase and many have probably used it. Otto Frederick Rohwedder invented the bread slicing machine and packaging machine around 1912 and introduced it commercially in 1928.
Today’s sales thought is about why sliced bread is the “best thing”.
Think about the tremendous value that sliced packed bread brought to the consumer.
- The convenience of not having to manually slice bread was a huge time saver. You did not need to take out a cutting board and knife and there were no crumbs to clean up. Think about how many slices of bread a family would through on a daily basis.
- Uniform width of sliced bread worked better in toasters.
- Thinner slices means more slices per loaf.
What about the value to the commercial bakeries?
- Sales of bread skyrocketed after pre-sliced loaf was introduced.
- Convenience led to higher consumption of bread.
Benefits to other businesses.
- Higher consumption of bread leads to increased demand for of jams and other spreads.
- Increased demand for all materials related to bread making.
We are always looking for the next “best thing” Pre-sliced packaged bread was a revolutionary advancement. The benefits and value it brought extended well beyond the consumer.
Think about how the value of your products and services can also benefit your customer’s customers and suppliers. Then communicate the message.
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